What do sunflowers, dolphins & dice have to do with insolvency?
People often ask us what our logo is all about. – This is where we will tell, for the first time, everyone that has ever wondered exactly the same thing.
Each third of the logo represents one of our sub-brands and one of our service offerings:
The dice is the easiest of the logo’s to understand – dice & risk are almost synonymous. The colour red also tends to denote danger or risk. According to the psychologists, red encourages action and confidence and it provides a sense of protection from fears and anxiety. Frost Risk Services can help you take the financial risk out of your business – “reduce business risks & gain that critical advantage” (over your competitors). Hopefully our services can help clients increase in confidence and take away their fears and anxieties.
Frost Debt Solutions helps individuals “see your future free from debt”. The sunflower is a symbol of hope and of sunshine returning after the gloom of winter. Sunflowers tend to make people smile; and at FDS we hope to be able to bring smiles back into people’s lives. The lime green colour is the colour of new spring plant growth; again, denoting that move away from the bleak conditions of winter towards the warmth of summer. Green has long been a colour associated with calm and relaxation hence “green rooms” in theatres and it is the colour of nature; symbolising growth, harmony & freshness. The psychologists tell us that green soothes, relaxes, helps alleviate anxiety and nervousness and offers a sense of renewal, self-control and harmony.
Now if you’d really thought about it, you might have been able to work out those two, but very few people can determine why we have a dolphin representing Frost Business Recovery.
Frost Business Recovery helps clients “see your business with a future” and assists them in dealing with past problems whilst building a better future for their business. But why a dolphin? Our dolphin is not just any dolphin – it is specifically a dolphin jumping out of the water; thereby it is “breaking free” from its usual environment and the constraints of living in water – is this a business owner leaving the past and the burden of debt behind? The ancient Celts believed that dolphins were mystical and had the power to “wash away” past problems and to rejuvenate a person. Still today, dolphins are thought to serve as therapy for handicapped children and people suffering from depression. Besides which dolphins are incredibly cute and they do seem, for whatever reason to lift the spirits when you see them. But a purple dolphin? Purple denotes wealth, because purple dye was very expensive and purple was the colour of royalty and government. The psychologists will tell you that the colour purple is uplifting and calming to the mind and nerves – all things that our clients will benefit from.
